CFMOTO: Website Refresh

I was invited to join the project as a third part contractor and, as the client was based in Montreal with a different team, I was not going to have direct contact with them. I embraced this challenge with no concerns as I felt confident that strengthening my documentation process and communication were going to be enough to make this project successful.

Due the new global brand strategy, CFMOTO was expecting to see something unique for their website refresh. Which meant I had almost full creative freedom to execute my ideas as long as they were aligned with the new brand book. I used Polestar, Tesla and Rolls-Royce as my main benchmarks trying to create an elevated look and feel, that could still feel accessible to the audience.

As the website was built using a CMS, a couple framework constrains had a direct impact in the design work. I had prepare a careful documentation to inform developers how to make the transition from the old layout to the new one. Things like text sizes and component behaviours needed to be audited to fit the framework constrains and sometimes changed due lack of template support.